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Side-by-side decisions for analytics stacks, tools, and build-versus-buy choices.
Article · Updated August 2026
App analytics and ASO tools compared
App analytics and app store optimization tools overlap at the edges, but they do not answer the same question.
Article · Updated August 2026
The best analytics stack for a small SaaS
The best analytics stack for a small SaaS is the smallest one that answers the decisions its team makes repeatedly.
Article · Updated August 2026
Build your own founder analytics stack or buy one?
“Build or buy?” is too early a question. First define the recurring reporting job, the sources it must preserve and the person who will own it after the first week.
Article · Updated August 2026
Privacy-friendly analytics for a small SaaS
Privacy-friendly analytics is not a logo or a hosting checkbox. It is a measurement design that collects only what the business decision needs, keeps sensitive fields out of events, limits identity and retention, controls access and documents the actual data path.
Article · Updated August 2026
Session replays or funnels: which explains the drop-off?
Funnels and session replays answer different questions. A funnel measures how many eligible users moved between defined events and locates the largest trustworthy loss.